Easy is not enough

"Going green" should not just mean throwing a few extra water bottles in recycling or buying some new light bulbs. Maniates states that "if we sum up the easy, cost-effective, eco-efficiency measures we should all embrace, the best we get is a slowing of the growth of environmental damage." The problem is, we should not be only trying to slow down the damage, we should be putting a conscious effort to stopping or possibly reversing the damage. I believe that the only way that "going green" can become a productive set of behaviors in America is if corporations can profit off of new, truly environmentally friendly actions. I disagree with Maniates that we need to ask more of the American people as individuals, too many Americans see any kinda of request like this as extreme environmentalists creating drastic demands. If these actions can become main stream and products and services can be produced through real changes then individuals will naturally progress in that direction as well. It may be take more time that available for industries to adopt new techniques but I believe waiting for the collective whole of America to start drastically change their lifestyles will take a even more time.